[et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”top” background_color_gradient_stops=”#004aad 11%|#6ca2e9 53%|#00e8ff 98%” custom_padding=”||6px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#0057b4″ header_font=”–et_global_heading_font|||on|||||” header_text_color=”#FAC54E” header_font_size=”100px” header_2_text_color=”#FFFFFF” text_orientation=”center” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”||12px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font_size=”24px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n
Evolved Email Marketing is both a strategy and a framework on which you can create your email marketing program. At the heart of it all are four pillars.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Customer Centric Design” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FAC54E” icon_alignment=”left” _builder_version=”4.25.2″ _module_preset=”default” header_text_color=”#FAC54E” header_font_size=”38px” body_text_color=”#FFFFFF” background_color=”#0C71C3″ height=”420px” height_tablet=”420px” height_phone=”550px” height_last_edited=”on|phone” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|42px|42px|42px|42px” global_colors_info=”{}”]<\/p>\n
Your business exists because of your customers. You should approach your email marketing should be focused on supporting them using a serve-to-sell strategy versus a sell-then-serve strategy<\/strong>.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Right Message, Right Time” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FAC54E” icon_alignment=”left” _builder_version=”4.25.2″ _module_preset=”default” header_text_color=”#FAC54E” header_font_size=”38px” body_text_color=”#FFFFFF” background_color=”#0C71C3″ height=”420px” height_tablet=”420px” height_phone=”600px” height_last_edited=”on|phone” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|42px|42px|42px|42px” global_colors_info=”{}”]<\/p>\n When you refocus your email marketing intent on serve-to-sell, timing becomes a necessity. You don’t speak to a new customer the same way to do to a returning one. Your email marketing needs to reflect this understanding.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Consistent Contact” use_icon=”on” font_icon=”||fa||400″ icon_color=”#FAC54E” icon_alignment=”left” _builder_version=”4.25.2″ _module_preset=”default” header_text_color=”#FAC54E” header_font_size=”38px” body_text_color=”#FFFFFF” background_color=”#0C71C3″ height=”420px” height_tablet=”420px” height_phone=”550px” height_last_edited=”on|phone” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|42px|42px|42px|42px” global_colors_info=”{}”]<\/p>\n In modern marketing, consistency wins the sale more effectively than any other tactic. Showing up with supportive, brand aligned, correctly timed messaging on a regular basis will create life-long, loyal customers.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Process Supportive” use_icon=”on” font_icon=”||fa||400″ icon_color=”#FAC54E” icon_alignment=”left” _builder_version=”4.25.2″ _module_preset=”default” header_text_color=”#FAC54E” header_font_size=”38px” body_text_color=”#FFFFFF” background_color=”#0C71C3″ min_height_tablet=”” min_height_phone=”” min_height_last_edited=”on|phone” height=”420px” height_tablet=”420px” height_phone=”500px” height_last_edited=”on|phone” custom_padding=”50px|50px|49px|50px|false|false” border_radii=”on|42px|42px|42px|42px” global_colors_info=”{}”]<\/p>\n Email marketing needs to be an integrated part of your business process, dovetailing with and supporting the customers entire lifecycle.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.25.2″ _module_preset=”default” background_color=”#0057B4″ disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#0057B4″ header_2_text_color=”#FAC54E” header_2_font_size=”52px” header_2_line_height=”1.4em” global_colors_info=”{}”]<\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Get Free Stuff” icon_alignment=”left” _builder_version=”4.25.2″ _module_preset=”default” header_text_color=”#FAC54E” header_font_size=”58px” body_text_color=”#FFFFFF” background_color=”#0C71C3″ height=”420px” height_tablet=”420px” height_phone=”550px” height_last_edited=”on|phone” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|42px|42px|42px|42px” global_colors_info=”{}”]<\/p>\n <\/p>\n Visit the Free Stuff page on this website educational videos, free how-to email series, challenges, and more.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb image=”https:\/\/evolvedemailmarketing.com\/wp-content\/uploads\/2024\/07\/evolvedemailmarketingbook.png” icon_alignment=”left” _builder_version=”4.25.2″ _module_preset=”default” header_text_color=”#FAC54E” header_font_size=”38px” body_text_color=”#FFFFFF” background_color=”#0C71C3″ height=”420px” height_tablet=”420px” height_phone=”550px” height_last_edited=”on|phone” custom_padding=”21px|50px|50px|50px|false|false” border_radii=”on|42px|42px|42px|42px” global_colors_info=”{}”]<\/p>\n Pre-order the book and as a free gift, recieve The Five Emails Every Business Needs.<\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Sign-up for The Course” icon_alignment=”left” _builder_version=”4.25.2″ _module_preset=”default” header_text_color=”#FAC54E” header_font_size=”58px” body_text_color=”#FFFFFF” background_color=”#0C71C3″ height=”420px” height_tablet=”420px” height_phone=”550px” height_last_edited=”on|phone” custom_padding=”50px|50px|50px|50px|false|false” border_radii=”on|42px|42px|42px|42px” global_colors_info=”{}”]<\/p>\n <\/p>\n The first Evolved Email Basics Course cohort will begin on October 1, 2024.<\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”27px||1px|||” disabled=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_2_text_color=”#0C71C3″ header_2_font_size=”50px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The four pillars above may look like no-brainers that shouldn’t be difficult to implement. The reality, however, speaks volumes. Here’s what I see on a regular basis:<\/p>\n The life coach<\/strong> who only sporadically sends out emails when they have an upcoming event or need clients.<\/em><\/p>\n The dentist<\/strong> who only communicates with customers with appointment reminders and invoices.<\/em><\/p>\n The artist<\/strong> who never emails their database.<\/em><\/p>\n The author<\/strong> who collects emails and only uses their database when they have a new project to announce or book to sell.<\/em><\/p>\n The course creator<\/strong> who struggles to keep people engaged in their content.<\/em><\/p>\n The photographer<\/strong> who sends out a newsletter twice a year.<\/em><\/p>\n The plumber<\/strong> who has no idea how to make plumbing and email marketing work together, so they cancel their CRM and just use Quickbooks.<\/em><\/p>\n I could go on, but you get the point. The execution of the principles listed above trip people up.\u00a0 Why? you may ask. There’s a lot of reasons from mindset to technology, from not feeling creative to not having good business systems in place, from worry about being intrusive to unsure how to segment their lists.<\/p>\n The goal of Evolved Email Marketing is to walk you through the steps it takes to create and implement an effective, supportive email marketing strategy for your customers, your unique business, and your individual needs.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_direction_radial=”top” background_color_gradient_stops=”#004aad 11%|#6ca2e9 53%|#00e8ff 98%” custom_padding=”42px||6px|||” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”6px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_2_text_color=”#FAC54E” header_2_font_size=”50px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”||4px|||” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_2_text_color=”#0C71C3″ header_2_font_size=”30px” header_2_line_height=”1.3em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n If you hold the belief that email marketing is intrusive, ineffective, or that you, personally, are unable to execute the steps needed to implement an email marketing strategy for your business, failure as an email marketer is almost inevitable. Review the statistics, educate yourself, get smart about technology, and make smart decisions based on what your customers need versus your fears and unfounded worries. Most importantly: Adopt a marketing-as-service way of being in your business.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_2_text_color=”#0C71C3″ header_2_font_size=”30px” header_2_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Customer research doesn’t end on the last page of your marketing\/business plan. It actually is just beginning at the beginning of your business. Knowing how customers move into, through, return, and move out of your business is the key to unlocking an evolved email marketing strategy<\/strong> and realizing the growth potential of your small business.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_2_text_color=”#0C71C3″ header_2_font_size=”30px” header_2_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Once you know your customers, you can better create systems that serve both them and you. The goal is to know “how we do it here” so well that you can choreograph all the moves you need to make to guide your customer into your business, through the sales process, service them accordingly, encourage them to help you find more people like them, and invite them to return again and again.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_2_text_color=”#0C71C3″ header_2_font_size=”30px” header_2_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n I’ve mentioned that Evolved Email Marketing is for small business and I mean it. Small businesses don’t typcially have a marketing department. They have the owner or one person who does marketing and (insert other role here). No one has the time to do all the things by hand for all the customers all the time. This is why we have technology and automation.<\/strong> If you haven’t done steps one-three, however, this step becomes incredibly difficult or impossible. If you’ve tried automation and failed, it’s likely you need to go back two steps.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_2_text_color=”#0C71C3″ header_2_font_size=”30px” header_2_line_height=”1.2em” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Email marketing is one of the easiest marketing avenues for tracking engagement and ROI. Learn how to use your reports to make smart decisions<\/strong> on when to keep going with a strategy that’s working well or pivot on strategies that are failing.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”27px||1px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” header_2_text_color=”#0C71C3″ header_2_font_size=”50px” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” custom_padding=”13px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Evolved Email Marketing isn’t for every business. Here’s how to know if it’s for you:<\/p>\n You’re a owner-operated small business or soloprenuer<\/strong> who needs help converting and serving your customers.<\/p>\n You are an artist, creative, influencer, or creator<\/strong> who is seeking better engagement with your audience.<\/p>\n You are an author, speaker, or private educator<\/strong> who would like more sales and better relationships with your followers.<\/p>\n You are a small business that doesn’t have a full-time marketing person<\/strong> or hasn’t hired a marketing agency<\/strong>.<\/p>\n You are a small product-based business that wants to maintain engagement<\/strong> with purchasers long-term for service or sales purposes.<\/p>\n You are a mission or service based business or non-profit with a message<\/strong> you need to communicate more effectively resulting in revenue and referrals.<\/p>\n You are a professional services business who would like to create happier customers<\/strong> who spend more, are loyal, and recommend you to their friends.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The Basics of Evolved Email MarketingEvolved Email Marketing is both a strategy and a framework on which you can create your email marketing program. At the heart of it all are four pillars.Your business exists because of your customers. You should approach your email marketing should be focused on supporting them using a serve-to-sell strategy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-56","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/evolvedemailmarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/evolvedemailmarketing.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/evolvedemailmarketing.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/evolvedemailmarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/evolvedemailmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56"}],"version-history":[{"count":0,"href":"https:\/\/evolvedemailmarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/56\/revisions"}],"wp:attachment":[{"href":"https:\/\/evolvedemailmarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Three Ways You can Begin Evolving Your Email Marketing Right Now<\/h2>\n
The Reality of Many Small Business Email Marketers<\/h2>\n
How to Evolve Your Email Marketing<\/h2>\n
Step One:<\/span> Adjust Your Mindset<\/h2>\n
Step Two:<\/span> Make it Your Mission to Understand Your Customers<\/h2>\n
Step Three:<\/span> Hone Your Business Processes<\/h2>\n
Step Four:<\/span> Employ Automation & Technology<\/h2>\n
Step Five:<\/span> Let the Reports Guide You to Greater Success<\/h2>\n
Will this work for me?<\/h2>\n