The Book

How to create and implement an email marketing program that will make your customers happier, your bank account richer, and your business run smoother.  

This book represents 16 years of knowledge I’ve garnared from doing email marketing, teaching email marketing, consuming email marketing, and professionally helping small business owners strategize better marketing programs that include automation, crm, and, of course, email marketing. What I share here is three-fold:

How to obtain the right mindset to make email marketing feel good.

How to understand your customer and your business in ways that create better synergy.

How to implement, step-by-step, an email marketing strategy that meets your business where it is today and will grow as you expand your reach and impact.

Here’s what you’ll discover:

The Four Pillars of Evolved Email Marketing

How to Give Yourself an Email Marketing Mindset Makeover

The Really Important Things You Need to Know About Email Marketing
Including spam regulation, automation best practices, compliance, list hygiene, CRM priciples, integrations and more.

How to Set & Achieve Your Email Marketing Goals & Objectives

Evaluating & Choosing Your Email Marketing, CRM, and Automation Tools

How to Incorporate Consumer & Customer Journeys into Your Email Marketing Strategy

How to Support Your Business Processes with Email

List Building Strategies & Practices

Implementation Paths for Lists from 25 to 25,000 Contacts

Email Recipies That Can be Customized for Your Business Needs

How to Set Up and Maintain a Serial Email Marketing Strategy

Using Email Marketing Reports to Troubleshoot & Problem Solve

Resources You Can Use for to Expand Your Strategy & Implementation